10 Skills a Digital Marketing Pro Needs to Succeed

A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.

It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.

It raises questions. How different should my Facebook post be to my Twitteror Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization?

The questions are many and complex.

But first let’s take a closer look at what are some of the challenges facing digital marketing executives and professionals and the skills they need to master and understand.
The high velocity of digital change

Work Hacks and Tools for the Digital Marketing Pro

Work Hacks and Tools for the Digital Marketing Pro

There are a lot of tasks to handle when you work in the digital space. These tasks can come in the form of content, SEO, social, email, web design, or any/all of the above. Not only is there great variety in the types of tasks, there’s also variety in the needs of each. The laundry list of things to do may include coordination, collaboration, analytics, research, scheduling, social listening, content production, data insights, learning, and organization.

So, how do you keep it all under control and focus your efforts?

One method is to streamline collaboration and daily tasks and automate data and listening that way you can concentrate on key elements like production, insight, and learning.

Some may look for ways to automate the production of content or insights, but these elements are what keeps accounts and brands appearing human, high quality, and positively differentiated.

There are also seemingly just as many tools to use as there are things to do that claim to make your life easier. While there isn’t one magical tool or solution, below are some tricks, tips, and tools I’ve picked up over the years that allow you to focus on the good stuff.