The crystal ball season is in full swing. In between wrapping up old projects and planning for the new year, marketers are reading article after article trying to scope out the latest trends for 2014.
Unfortunately, the only thing that sticks are buzzwords such as ‘native advertising’, which most of us speak about without having an idea what they stand for. And yet, it is crucial to identify long term developments and their implications on your marketing strategy.
So, let’s have a deeper look on some of the most exciting trends that you can expect and how brands and agencies can profit from those opportunities
From native advertising to contextual advertising
‘Native advertising’ has been 2013’s number one buzzword at marketing panels, conferences, and on social networks. Essentially, the term refers to the digital form of advertorials or, in other words, the advertisements that come in the form of editorial content. However, native ads –also known as branded content– differ by not only adapting the editorial format, but because their content is specifically created to fit the voice of the outlet where they appear.
